{"id":37,"date":"2025-02-25T17:35:53","date_gmt":"2025-02-25T17:35:53","guid":{"rendered":"https:\/\/hopspeednetworking.com\/frogblog\/?p=37"},"modified":"2025-02-26T20:02:20","modified_gmt":"2025-02-26T20:02:20","slug":"themify-your-value-introduction-elevator-pitch","status":"publish","type":"post","link":"https:\/\/hopspeednetworking.com\/frogblog\/themify-your-value-introduction-elevator-pitch\/","title":{"rendered":"&#8216;Themify&#8217; Your Value Introduction (Elevator Pitch)"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\">When you (or your employees, board directors, members, friends, family) introduce your value, meet someone in an elevator, make a cold call, design an ad, share content, or just tell people what you do, what do you say? <strong>What your market cares about<\/strong>, of course! We call it &#8216;themifying&#8217; your value.<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">THEMIFY  <img decoding=\"async\" width=\"22\" src=\"https:\/\/www.hopspeednetworking.com\/images\/SoundButton200.png\" alt=\"Sounds Like\"><br>1) concentrate on, be about, or direct to others<br>2) make something of, relate something to, or focus something on others rather than self<br>3) replace &#8220;I&#8221;, &#8220;Me&#8221;, &#8220;We&#8221;, and &#8220;Us&#8221; with &#8220;You&#8221;, &#8220;They&#8221;, &#8220;Them&#8221;, or corresponding proper nouns<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To themify your value, relay<br>1) Your market&#8217;s PAINS<br>2) Your UNIQUE solutions in terms of what&#8217;s in it for them<br>3) How people can EASILY work with or refer you<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Here are some more detailed tips to help you develop your Themified Value Introduction &#8211; otherwise known as an elevator pitch:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\n<ul class=\"wp-block-list\">\n<li><em>Be Your Best Customers<\/em> &#8211; what pains and desires do they have? What emotions do your solutions evoke? Example: Worries about safety, relief of big bills or big hassles, assurance of maintaining a standard of living, sense of well-being, a long healthy life, need for more time\/money, relief of frustrations, etc.<\/li>\n\n\n\n<li><em>Rather than what YOU do,<\/em> <em><strong>communicate what&#8217;s in it for THEM<\/strong><\/em> &#8211; the market you serve, replacing &#8216;I&#8217; and &#8216;We&#8217; with &#8216;You&#8217;, &#8216;They&#8217;, &#8216;Them&#8217;, &#8216;People&#8217;, &#8216;Clients&#8217;, &#8216;Customers&#8217;, &#8216;Professionals&#8217;, etc.<\/li>\n\n\n\n<li><em>Keep it Clear and Concise<\/em> &#8211; Briefly answer each of the 5 W&#8217;s that will help your audience know where to file you in their minds and inspire them to begin a relationship if they or their connections have a need <strong>1) Your market&#8217;s PAINS<\/strong><ul><li><strong>What<\/strong> &#8211; What needs, desires, feelings, or emotions do the people you can help have? (&#8216;Frame the Pain&#8217;)<br>&#8216;You know how&#8217;, &#8216;If you are like most&#8217;, &#8216;Have you ever&#8217;, &#8216;Our clients tell us they want\/don&#8217;t want&#8217;<\/li><\/ul><strong>2) Your UNIQUE solutions in terms of what&#8217;s in it for them<\/strong><ul><li>Benefits (instead of the feature &#8216;we have 100 years of experience&#8217; use &#8216;our clients rely on our 100 years of experience for\u2026)<\/li><li>Emotion (&#8216;People know, feel, like, love, enjoy, are relieved, are excited, are energized\u2026&#8217;) Try these <a href=\"http:\/\/linksharegrow.com\/why-words\/\" target=\"_blank\" rel=\"noopener\"><strong>Why Words<\/strong><\/a><\/li><li><strong>Why<\/strong> &#8211; Why do people work with you or choose you over others &#8211; what is your &#8216;unique selling position&#8217; This <strong>should answer the questions &#8216;Who cares?&#8217;, &#8216;So what?&#8217;\u00a0and &#8216;How can you make life better for me or people I know?&#8217;\u00a0<\/strong><\/li><li>Alleviation of the pain (&#8216;Clients count on us to\u2026 help, fix, assure, guide, clarify, save, fill, \u2026&#8217;)<\/li><\/ul><strong>3) How people can EASILY work with or refer you<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Where<\/strong> &#8211; Your market (client type) and, if it applies, scope and geography<br>Example: businesses with 1 million in sales or above, with 10 or fewer employees, in Ohio<\/li>\n\n\n\n<li><strong>When<\/strong> &#8211; If it applies, are your solutions available now, on a specific date, or in relation to something?<\/li>\n\n\n\n<li><strong>Who<\/strong> -Name, Company, Feature\/Tag Line &#8211; Keep it short and use the time for identifying their pain and what&#8217;s in it for them to use your products and services<\/li>\n\n\n\n<li><strong>How<\/strong> &#8211; How can they easily take advantage of your products and services\n<ul class=\"wp-block-list\">\n<li>Provide samples, examples, and\/or a website to visit for more information<\/li>\n\n\n\n<li>Give them a discount card, flyer, or brochure<\/li>\n\n\n\n<li>Let them know of an easy action they can take for a special offer<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><em>Practice<\/em> &#8211; You practiced to become a pro at what you do. Be a pro at sharing what you do!<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For more and a practice tool, visit <a href=\"https:\/\/www.hopspeednetworking.com\/themify\">https:\/\/www.hopspeednetworking.com\/themify<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Don&#8217;t practice until you get it right, practice until you can&#8217;t get it wrong.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you (or your employees, board directors, members, friends, family) introduce your value, meet someone in an elevator, make a cold call, design an ad, share content, or just tell people what you do, what do you say? What your market cares about, of course! We call it &#8216;themifying&#8217; your value. THEMIFY 1) concentrate on, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6],"tags":[16,10,11,8,14,15,13,9,12],"class_list":["post-37","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-share","tag-30-second-communication","tag-business-introduction","tag-communication","tag-elevator-pitch","tag-how-to-crft-an-elevator-pitch","tag-how-to-introduce-yourself","tag-station-wiifm","tag-themify","tag-whats-in-it-for-them"],"_links":{"self":[{"href":"https:\/\/hopspeednetworking.com\/frogblog\/wp-json\/wp\/v2\/posts\/37","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hopspeednetworking.com\/frogblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hopspeednetworking.com\/frogblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hopspeednetworking.com\/frogblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hopspeednetworking.com\/frogblog\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":1,"href":"https:\/\/hopspeednetworking.com\/frogblog\/wp-json\/wp\/v2\/posts\/37\/revisions"}],"predecessor-version":[{"id":39,"href":"https:\/\/hopspeednetworking.com\/frogblog\/wp-json\/wp\/v2\/posts\/37\/revisions\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hopspeednetworking.com\/frogblog\/wp-json\/wp\/v2\/media\/38"}],"wp:attachment":[{"href":"https:\/\/hopspeednetworking.com\/frogblog\/wp-json\/wp\/v2\/media?parent=37"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hopspeednetworking.com\/frogblog\/wp-json\/wp\/v2\/categories?post=37"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hopspeednetworking.com\/frogblog\/wp-json\/wp\/v2\/tags?post=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}