LEAP FORWARD TOGETHER!
Group Marketing
1-to-1 Planning
Mastermind Reviews
Networking Events
Marketing is more difficult than ever, especially in today’s crowded digital world. Referral groups and passive networking alone aren’t enough, and your value deserves to be visible to the people who can benefit from it.
HOP Growth Groups are collaborative marketing groups that leverage shared resources to achieve greater reach and impact for less.
GROWTH Groups bring together 6–12 professionals in mastermind-style communities of practice (CoPs) to market together and build on the 5 Vs of business success — Vision, Value, Virtue, Visibility, and Viability. EXAMPLES
Designed for all business types, from stylists and contractors to creatives and consultants, these mastermind and co-marketing groups are structured for idea sharing, goal setting, accountability, and expanded visibility through shared marcom campaigns and HOP networking events.
Our mission is GROWTH — Gaining Rewards, Opportunities, and Well-Being Together, Holistically. Each member contributes ideas, resources, and support to help one another gain more opportunities, improve well-being, and provide value to their group and communities.
Value Members Receive
“Alone we can do so little; together we can do so much.” – Helen Keller
- GROWTH Group Playbook with detailed meeting guides, sample campaigns, and planning and measurement tools
- Monthly Hour of Power Speed Networking® events to collaboratively grow your networks
- Joint marketing exposure via newsletters, cross-promotion, and themed campaigns
- Supporting collateral, tools & success models
- Mastermind and one-to-one idea-sharing, planning, and development
- Accountability and feedback from trusted peers
- Access to optional expert-led sessions
Membership & Structure
- Group Size: 6-12 members
- Cost: $25/month/member or $250/year/member
- Commitment: Attend meetings, participate fully, support fellow members
- Format: Four 1-hour sessions per month — mastermind, collaborative marketing, 1-to-1s, and public networking events
Monthly Meeting Flow
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Week 1 — Theme & Collaborative Marketing Campaign Planning
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Week 2 — Monthly Matchups
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Week 3 — Mastermind & Accountability
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Week 4 — Public HOP Networking Event
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Roles & Responsibilities
Roles rotate monthly to keep engagement high and skills sharp.
Core Roles:
- Chair: Leads meetings and keeps discussions on track
- Vice-Chair: Leads discussions in the absence of the Group Chair or assists any other group member as needed
- Sales & Marketing Chair: Tracks and reports on joint sales & marketing tips, activities, and results
- Secretary & Treasurer: Keeps track of group finances from HOP events and records meeting notes
- Education & Technology Chair: Introduces new tech tools, business reads, and/or success models
- Events Chair: Shares other networking opportunities and organizes group attendance
Larger groups will have co-chairs for some or all roles.
Example Campaign
Theme: “Summer Fun for Families”
Members: Realtor, financial advisor, landscaper, HVAC company, contractor, insurance broker
Campaign Plan:
- Co-branded newsletter featuring each business
- Social media posts tagging each other and sharing the newsletter
- Prize draw for gift cards from multiple members (driving lead capture)
- Joint ad in local publication or EDDM mailer
HOP GROWTH Groups are about more than just business transactions or shared interests — they’re about building a trusted group that supports you personally and professionally. When you show up, give value, and collaborate, you’ll see your network — and your opportunities — leap forward.